Preliminary sketches of the tasting experience
Penfolds Interactive Wine Tasting Table
Senior UX Designer
& the next morning
At the time of engagement Penfolds was utilizing an Ideum multitouch table in their wine demonstrations to vendors, but only as a slideshow that participants could rest their wine glasses on.
Penfolds, a historic high-end Australian wine producer founded in 1844, wanted to find a way to utilize technology to modernize and augment the experience of vendors, visitors to their winery, and customers in-store.
The project goal was to create a modernized sales experience fully utilizing the advantages of a touch screen presentation table.
My role on this project was Senior UX Designer concepting around augmented wine tasting
Sketching then wireframing the experience
- Interaction design for use on a multitouch screen by multiple people concurrently
- Working closely with the developer to bring the visit to life
Paper & pencil, InDesign, Ideum Multitouch Table, Google Slides, Google Docs
It was a tough job, but necessary. We attended several wine tastings and considered the following:
- What are the general components of a wine tasting?
- How many participants were in a typical wine tasting session?
- What attributes that make someone select one wine over another?
- What are the major take-aways that the sommelier wants to impart to the taster?
- How do people remember their preferred wines post-tasting?
After gathering insights on wine tastings the team came together to synthesize our notes on the experience.
Based on the preliminary pain points that we identified, I started sketching ideas of how the experience could translate to the Ideum multitouch table.
An app map was constructed as a punch list for what screens would need to be designed and also served as documentation of the system. This living document evolved as the app evolved to not just be a wine tasting but also as a presentation experience.
At a high level we knew that the application running on the table would have three primary components:
- Set Up Mode
- Wine Tasting Experience
- Presenter Experience
Wireframes & Paper Prototyping
Sketched concepts were hardened using mid-fidelity wireframes with annotations captured in a separate table.
- Wires & annotations were created using InDesign
- By using InDesign they became a skeleton document that the design team could work directly on top of
Wireframes were used in paper prototyping and play-acting. As a part of refining the experience we cut out coasters and interfaces to slide on the table and act out the wine tasting.
A wine tasting is a one-to-many experience which worked well given the Ideum multitouch table could accommodate up to 20 simultaneous touch points.
Interaction centered around coasters representing each participant, their glass of wine and the finding that each participant has a personal experience at a wine tasting.
This was an incredibly fun project to work on and getting familiar with this new hardware was a treat. However, there were some challenges along the way.
- Challenges with multitouch
- We had to consider the interactions of several participants at once and how they may simultaneously interact with the screen. Play-acting was critical to understanding this better.
- Traditional experiences can be augmented with technology
- Augmentation requires upfront research of the experience and focusing on what makes the technology useful